Digital Marketing Executive – PPC Specialist

We are looking for a highly skilled PPC Specialist with hands-on experience in Google Ads, Meta Ads, conversion tracking, and performance optimisation. The ideal candidate should have strong analytical skills, deep understanding of advertising platforms, and experience driving sales for eCommerce or D2C brands.

Key Responsibilities

Google Ads

• Create, manage, and optimize Search, Display, Performance Max, and Shopping campaigns.
• Conduct keyword research, audience selection, and competitive analysis.
• Improve ROAS, reduce CPA, and scale high-performing campaigns.
• Write, test, and optimize ad copies, extensions, and feeds.

Meta Ads (Facebook & Instagram)

• Set up and manage full-funnel Meta campaigns (Awareness, Consideration, Conversions).
• Build and optimize Conversion and Catalog Sales campaigns.
• Work with audiences, retargeting lists, and creative tests.
• Improve campaign efficiency for better CPL and Purchase conversions.

Tracking & Analytics

• Set up and troubleshoot conversion tracking using:
  • Google Tag Manager (GTM)
  • Google Analytics (GA4)
  • Meta Pixel
• Ensure accurate tracking for purchase events, leads, add-to-cart, and other KPIs.
• Prepare performance reports with insights and recommendations.

eCommerce Performance (Added Advantage)

• Experience running Shopping Ads and Meta Conversion Ads for online sales.
• Knowledge of Shopify, product feeds, and Merchant Center.
• Familiarity with CRO and funnel optimisation.