Digital Marketing Executive

Role & responsibilities :

• Develop and execute digital marketing strategies to promote the labs services.
• Manage SEO, SEM, Google Ads, and social media campaigns to generate quality B2B leads.
• Create technical content: blogs, case studies, brochures, newsletters, and service pages.
• Optimize website content and user experience to improve search rankings and conversions.
• Monitor and analyze digital campaign performance using Google Analytics and other tools; prepare reports with actionable insights.
• Manage email marketing campaigns, newsletters, and CRM communication.
• Collaborate with lab managers and engineers to translate complex testing services into clear marketing messages.
• Monitor competitors digital presence and identify opportunities for growth.
• Manage online reputation, directory listings, and industry-specific platforms.

Preferred candidate profile:

• Bachelor’s degree in Marketing, Communications, Engineering, Science or related field.
• Experience in B2B digital marketing, preferably in industrial, engineering, or laboratory services.
• Knowledge of SEO, SEM, Google Ads, social media marketing, and email marketing.
• Strong content creation skills, with the ability to simplify technical concepts.
• Excellent written and verbal communication skills.
• Proactive, detail-oriented, and able to work independently and collaboratively.